The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now by Steve Thompson

The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

Steve Thompson

100 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal prioriti...

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