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299 pages • first pub 2007 (view editions)
ISBN/UID: 9781591391456
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 18 October 2007
Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world i...
Community Reviews
Content Warnings
299 pages • first pub 2007 (view editions)
ISBN/UID: 9781591391456
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 18 October 2007
Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world i...
Community Reviews
Content Warnings