The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Robert W. Bly

410 pages • first pub 1985 (editions)

nonfiction business informative slow-paced
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Description

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneur...

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