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197 pages • missing pub info (view editions)
ISBN/UID: 9780415548434
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 20 October 2011
Description
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This...
Community Reviews
Content Warnings
197 pages • missing pub info (view editions)
ISBN/UID: 9780415548434
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 20 October 2011
Description
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This...
Community Reviews
Content Warnings