Destination Branding for Small Cities: The Essentials for Successful Place Branding by Bill Baker

Destination Branding for Small Cities: The Essentials for Successful Place Branding

Bill Baker

208 pages • first pub 2007 (editions)

challenging informative medium-paced
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"Bill Baker again skillfully cuts through the theory, advertising-speak and branding jargon to simplify and clarify the practice of branding small cities for improved tourism, economic development, placemaking and urban design. This must-read prim...

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