The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money by James H. Gilmore, B. Joseph Pine II

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

James H. Gilmore, B. Joseph Pine II

368 pages • first pub 2019 (view editions)

nonfiction business design informative slow-paced
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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experien...

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