Return on Investment in Meetings & Events by Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips

Return on Investment in Meetings & Events

Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips

304 pages missing pub info (editions)

nonfiction business economics travel
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Description

The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almo...

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