Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry by Stacey McMorrow, Mark V. Pauly, Howard C. Kunreuther

Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry

Stacey McMorrow, Mark V. Pauly, Howard C. Kunreuther

329 pages • first pub 2012 (view editions)

nonfiction business challenging informative slow-paced
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Insurance is an extraordinarily useful tool to manage risk. When it works as intended, it provides financial protection to individuals and a profitable business model for insurance firms and their investors. But it is broadly misunderstood by cons...

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