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![Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath](https://rwszupzmsadbjqghhiwjxwntmpecjm.thestorygraph.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCTmgzekFRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--7cdf42fb17e09cb7f02448412160b410f95a48dd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/7017711.jpg)
336 pages • first pub 2006 (editions)
ISBN/UID: 9781588365965
Format: Digital
Language: English
Publisher: Random House
Publication date: 18 December 2006
Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people...
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![Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath](https://rwszupzmsadbjqghhiwjxwntmpecjm.thestorygraph.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCTmgzekFRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--7cdf42fb17e09cb7f02448412160b410f95a48dd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/7017711.jpg)
336 pages • first pub 2006 (editions)
ISBN/UID: 9781588365965
Format: Digital
Language: English
Publisher: Random House
Publication date: 18 December 2006
Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people...