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856 pages • first pub 2013 (view editions)
ISBN/UID: 9780273770541
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 01 March 2013
Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands f...
Community Reviews
Content Warnings
856 pages • first pub 2013 (view editions)
ISBN/UID: 9780273770541
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 01 March 2013
Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands f...
Community Reviews
Content Warnings