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408 pages • missing pub info (view editions)
ISBN/UID: 9781138823518
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 14 December 2015
Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routle...
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408 pages • missing pub info (view editions)
ISBN/UID: 9781138823518
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 14 December 2015
Description
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routle...