No Size Fits All: From Mass Marketing to Mass Handselling by Michael Shawn Malone, Tom Hayes
No Size Fits All: From Mass Marketing to Mass Handselling

Michael Shawn Malone, Tom Hayes

No Size Fits All: From Mass Marketing to Mass Handselling

Michael Shawn Malone, Tom Hayes

288 pages first pub 2009 (view editions)

informative medium-paced
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So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gatherin...

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