The Digital Multinational: Navigating the New Normal in Global Business by Conny Braams, Yadong Luo, Satish Nambisan

The Digital Multinational: Navigating the New Normal in Global Business

Conny Braams, Yadong Luo, Satish Nambisan

264 pages • missing pub info (view editions)

informative medium-paced
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How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.Digital technology has put globalization on steroids; multinational companies now account...

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