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520 pages • missing pub info (view editions)
ISBN/UID: 9781137003768
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 04 December 2012
Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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520 pages • missing pub info (view editions)
ISBN/UID: 9781137003768
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 04 December 2012
Description
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Community Reviews
Content Warnings