Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Mike Smith

208 pages first pub 2014 (editions)

nonfiction business technology informative slow-paced
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Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low ). But the one place of advertising we cannot avoid for longer than a few minutes is online-...

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