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388 pages • missing pub info (view editions)
ISBN/UID: 9780470016343
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 November 2005
Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhap...
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388 pages • missing pub info (view editions)
ISBN/UID: 9780470016343
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 November 2005
Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhap...