Interpretation in Social Life, Social Science, and Marketing by John O'Shaughnessy

Interpretation in Social Life, Social Science, and Marketing

Routledge Interpretive Marketing Research

John O'Shaughnessy

236 pages • missing pub info (view editions)

nonfiction business economics psychology challenging informative reflective medium-paced
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'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy ...

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