Visual Hammer: Nail your brand into the mind with the emotional power of a visual by Laura Ries

Visual Hammer: Nail your brand into the mind with the emotional power of a visual

Laura Ries

164 pages • missing pub info (editions)

nonfiction business economics
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When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way into a mind is n...

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