Market Segmentation: Conceptual and Methodological Foundations by Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations

International Quantitative Marketing

Michel Wedel, Wagner A. Kamakura

382 pages missing pub info (editions)

nonfiction business economics mathematics informative medium-paced
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition tha...

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