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382 pages • missing pub info (editions)
ISBN/UID: 9780792386353
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 31 December 1999
Description
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition tha...
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382 pages • missing pub info (editions)
ISBN/UID: 9780792386353
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 31 December 1999
Description
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition tha...