Marketing: Theory, Evidence, Practice by Erica Riebe, Katherine Anderson, Rachel Kennedy, Svetlana Bogomolova, Dag Bennett, Anita Peleg, Nicole Hartnett, Nick Danenberg, Larry Lockshin, Adrian Palmer, Marianthi Livaditis, Herb Sorensen, Byron Sharp, Charles Graham, Karen Nelson-Field, Anne Sharp, David Corkindale, Magda Nencyz-Thiel, John Scriven, Maxwell Winchester, Tiffany Winchester

Marketing: Theory, Evidence, Practice
Erica Riebe, Katherine Anderson, Rachel Kennedy, Svetlana Bogomolova, Dag Bennett, Anita Peleg, Nicole Hartnett, Nick Danenberg, Larry Lockshin, Adrian Palmer, Marianthi Livaditis, Herb Sorensen, Byron Sharp, Charles Graham, Karen Nelson-Field, Anne Sharp, David Corkindale, Magda Nencyz-Thiel, John Scriven, Maxwell Winchester, Tiffany Winchester

609 pages • first pub 2013 (view editions)

nonfiction business informative medium-paced

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Description

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfa...