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222 pages • missing pub info (view editions)
ISBN/UID: 9781538114667
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 26 January 2018
Description
How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver result...
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222 pages • missing pub info (view editions)
ISBN/UID: 9781538114667
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 26 January 2018
Description
How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver result...