You need to sign in or sign up before continuing.
Take a photo of a barcode or cover

—
Philip Kotler, Giuseppe Stigliano
400 pages • missing pub info (view editions)
ISBN/UID: 9781394204700
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s bee...
Community Reviews
Content Warnings

—
Philip Kotler, Giuseppe Stigliano
400 pages • missing pub info (view editions)
ISBN/UID: 9781394204700
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s bee...