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Redefining Retail: 10 Guiding Principles for a Post-Digital World by Philip Kotler, Giuseppe Stigliano
Redefining Retail: 10 Guiding Principles for a Post-Digital World

Philip Kotler, Giuseppe Stigliano

Redefining Retail: 10 Guiding Principles for a Post-Digital World

Philip Kotler, Giuseppe Stigliano

400 pages missing pub info (view editions)

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The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s bee...

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