Political Marketing and British Political Parties (2nd Edition) by Jennifer Lees-Marshment

Political Marketing and British Political Parties (2nd Edition)

Jennifer Lees-Marshment

304 pages missing pub info (editions)

nonfiction politics medium-paced
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The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edit...

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