Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by Brant Cooper, Jeremiah Gardner

Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value

Brant Cooper, Jeremiah Gardner with @Fakegrimlock (Illustrator)

338 pages • missing pub info (view editions)

nonfiction business
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Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, grea...

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