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359 pages • first pub 1999 (view editions)
ISBN/UID: 9781422161975
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 05 July 2011
Description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companie...
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359 pages • first pub 1999 (view editions)
ISBN/UID: 9781422161975
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 05 July 2011
Description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companie...