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Strong Brands, Strong Relationships by Susan Fournier, Michael Breazeale, Jill Avery

Strong Brands, Strong Relationships

Susan Fournier, Michael Breazeale, Jill Avery

476 pages first pub 2015 (view editions)

informative medium-paced
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Description

A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and ...

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