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476 pages • first pub 2015 (view editions)
ISBN/UID: 9781138786820
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 17 June 2015
Description
A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and ...
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476 pages • first pub 2015 (view editions)
ISBN/UID: 9781138786820
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 17 June 2015
Description
A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and ...