Take a photo of a barcode or cover

376 pages • first pub 1998 (view editions)
ISBN/UID: 9780273693581
Format: Hardcover
Language: English
Publisher: FT Press
Edition Pub Date: 01 May 1998
Description
Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.
Community Reviews
Content Warnings

376 pages • first pub 1998 (view editions)
ISBN/UID: 9780273693581
Format: Hardcover
Language: English
Publisher: FT Press
Edition Pub Date: 01 May 1998
Description
Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.