TM: Trademarks Designed by Chermayeff & Geismar by Ivan Chermayeff, Thomas H. Geismar, Chermayeff Geismer Inc, Steff Geissbuhler
TM: Trademarks Designed by Chermayeff & Geismar

Ivan Chermayeff, Thomas H. Geismar, Chermayeff Geismer Inc, Steff Geissbuhler

TM: Trademarks Designed by Chermayeff & Geismar

Ivan Chermayeff, Thomas H. Geismar, Chermayeff Geismer Inc, Steff Geissbuhler

288 pages first pub 2000 (editions)

informative inspiring lighthearted medium-paced
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Description

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as M...

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