Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty by Rick Barrera

Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty

Rick Barrera

missing page info Add in missing page information first pub 2004 (view editions)

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Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn?t through a fat marketing budget. It was because ...

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