Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation by Sean Meehan, Patrick Barwise

Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation

Sean Meehan, Patrick Barwise

174 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Becau...

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