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270 pages • first pub 1999 (view editions)
ISBN/UID: 9780684860381
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: 07 June 1999
Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bests...
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270 pages • first pub 1999 (view editions)
ISBN/UID: 9780684860381
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: 07 June 1999
Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bests...
Community Reviews
Content Warnings