Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Tracy L. Tuten

202 pages • missing pub info (view editions)

nonfiction business economics
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Description

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--hav...

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