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
272 pages • first pub 2012 (editions)
ISBN/UID: 9780071791526
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 21 June 2012
Description
The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fun...
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
272 pages • first pub 2012 (editions)
ISBN/UID: 9780071791526
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 21 June 2012
Description
The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fun...