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missing page info • first pub 2005 (view editions)
ISBN/UID: 9781905736492
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Philip Kotleris the world's foremost expert on strategic marketing, and was voted the first Leader in Marketing Thought by the American Marketing Association. He is currently the S. C. Johnson & Son Distinguished Professor of international Mar...
Community Reviews
Content Warnings
missing page info • first pub 2005 (view editions)
ISBN/UID: 9781905736492
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Philip Kotleris the world's foremost expert on strategic marketing, and was voted the first Leader in Marketing Thought by the American Marketing Association. He is currently the S. C. Johnson & Son Distinguished Professor of international Mar...
Community Reviews
Content Warnings