Communicating Sustainability for the Green Economy by Lynn R. Kahle, Eda Gurel-Atay

Communicating Sustainability for the Green Economy

Lynn R. Kahle, Eda Gurel-Atay

302 pages missing pub info (editions)

nonfiction business economics
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With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involv...

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