The Desire Hunter: Discovering the Hidden Needs of Consumers Around the World by Martin Lindstrom
The Desire Hunter: Discovering the Hidden Needs of Consumers Around the World
—
Martin Lindstrom
Add cover

The Desire Hunter: Discovering the Hidden Needs of Consumers Around the World

Martin Lindstrom

missing page info Add in missing page information • missing pub info (view editions)

nonfiction business psychology technology adventurous informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough...

Read more

Community Reviews

Loading...

Content Warnings

Loading...