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78 pages • missing pub info (editions)
ISBN/UID: 9781461438182
Format: Paperback
Language: English
Publisher: Springer
Publication date: 24 April 2012
Description
Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of ...
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Content Warnings
78 pages • missing pub info (editions)
ISBN/UID: 9781461438182
Format: Paperback
Language: English
Publisher: Springer
Publication date: 24 April 2012
Description
Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of ...
Community Reviews
Content Warnings