Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase, Simon Steinhardt

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase, Simon Steinhardt

256 pages • first pub 2013 (view editions)

nonfiction business design informative inspiring fast-paced
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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, study...

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