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235 pages • missing pub info (editions)
ISBN/UID: 9783110631142
Format: Hardcover
Language: English
Publisher: de Gruyter
Publication date: 01 March 2020
Description
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and pract...
Community Reviews
Content Warnings
235 pages • missing pub info (editions)
ISBN/UID: 9783110631142
Format: Hardcover
Language: English
Publisher: de Gruyter
Publication date: 01 March 2020
Description
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and pract...
Community Reviews
Content Warnings