Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times by Malcolm Goodman, Sandra M. Dingli

Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

Malcolm Goodman, Sandra M. Dingli

326 pages • missing pub info (view editions)

nonfiction business economics science
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Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as t...

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