Marketing Research: Methodological Foundations by Gilbert A. Churchill
Marketing Research: Methodological Foundations

Gilbert A. Churchill

Marketing Research: Methodological Foundations

Gilbert A. Churchill with Dawn Iacobucci

1006 pages first pub 1979 (view editions)

nonfiction business economics informative medium-paced
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Please see 12th edition now available. https: //www.amazon.com/Marketing-Research-Methodological-Foundations-12th/dp/1983654469/ref=sr_1_29?s=books&ie=UTF8&qid=1520011584&sr=1-29&refinements=p_27%3ADawn+IacobucciFor all the talk of...

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