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![B2B Without the BS: The Business-to-Business Sales & Marketing Manual by Louis Zacharilla, Robert Bell](https://rwszupzmsadbjqghhiwjxwntmpecjm.thestorygraph.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOWhRYmc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3a31946239ffd0c8de23991930cfd54dbfeaccfd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/B2B%20Without%20the%20BS-%20The%20Business-to-Business%20Sales%20&%20Marketing%20Manual.jpg)
154 pages • missing pub info (editions)
ISBN/UID: 9780974452302
Format: Paperback
Language: English
Publisher: Alan/Anthony, Incorporated
Publication date: 08 December 2006
Description
A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and se...
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![B2B Without the BS: The Business-to-Business Sales & Marketing Manual by Louis Zacharilla, Robert Bell](https://rwszupzmsadbjqghhiwjxwntmpecjm.thestorygraph.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOWhRYmc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3a31946239ffd0c8de23991930cfd54dbfeaccfd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/B2B%20Without%20the%20BS-%20The%20Business-to-Business%20Sales%20&%20Marketing%20Manual.jpg)
154 pages • missing pub info (editions)
ISBN/UID: 9780974452302
Format: Paperback
Language: English
Publisher: Alan/Anthony, Incorporated
Publication date: 08 December 2006
Description
A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and se...