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578 pages • first pub 1985 (view editions)
ISBN/UID: 9780750641166
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: Not specified
This book is ideal for readers who enjoy practical, structured guidance in mastering real-world marketing strategies through approachable, real-life scenarios.
Description
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing ...
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578 pages • first pub 1985 (view editions)
ISBN/UID: 9780750641166
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: Not specified
This book is ideal for readers who enjoy practical, structured guidance in mastering real-world marketing strategies through approachable, real-life scenarios.
Description
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing ...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.