Marketing Plans, Fourth Edition: How to prepare them, how to use them by Malcolm McDonald
Marketing Plans, Fourth Edition: How to prepare them, how to use them

Malcolm McDonald

Marketing Plans, Fourth Edition: How to prepare them, how to use them

Malcolm McDonald

578 pages first pub 1985 (view editions)

business informative lighthearted medium-paced
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This book is ideal for readers who enjoy practical, structured guidance in mastering real-world marketing strategies through approachable, real-life scenarios.

Description

"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing ...

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