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196 pages • first pub 1973 (editions)
ISBN/UID: 9780385088954
Format: Digital
Language: English
Publisher: Mango
Publication date: 01 January 1973
Description
The essential guide to how media shape our lives. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electr...
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196 pages • first pub 1973 (editions)
ISBN/UID: 9780385088954
Format: Digital
Language: English
Publisher: Mango
Publication date: 01 January 1973
Description
The essential guide to how media shape our lives. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electr...