The Responsive Chord: How Media Manipulate You: What You Buy… Who You Vote for… and How You Think. by John Carey, Tony Schwartz

The Responsive Chord: How Media Manipulate You: What You Buy… Who You Vote for… and How You Think.

John Carey, Tony Schwartz

196 pages first pub 1973 (editions)

nonfiction politics technology informative reflective medium-paced
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The essential guide to how media shape our lives. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators—in fact, most all of us—use a model of communication long outmoded by the coming of electr...

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