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336 pages • first pub 2006 (view editions)
ISBN/UID: 9781400064281
Format: Hardcover
Language: English
Publisher: Random House
Edition Pub Date: 02 January 2007
Description
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world befor...
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336 pages • first pub 2006 (view editions)
ISBN/UID: 9781400064281
Format: Hardcover
Language: English
Publisher: Random House
Edition Pub Date: 02 January 2007
Description
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world befor...