Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs by Karen Hayward

Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs

Karen Hayward

180 pages • first pub 2019 (view editions)

nonfiction business self help informative slow-paced
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Description

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies ...

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