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Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources by Philip Kotler, Neil G. Kotler

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources

Philip Kotler, Neil G. Kotler

432 pages • paperback • 1998

nonfiction art business history informative medium-paced
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources by Philip Kotler, Neil G. Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Philip Kotler, Neil G. Kotler

544 pages • digital • 1998

nonfiction art business history informative medium-paced