Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power by Kevin Ryan, Rob "Spider" Graham

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power

Kevin Ryan, Rob "Spider" Graham

238 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can lev...

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