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240 pages • missing pub info (view editions)
ISBN/UID: 9781119059721
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 27 April 2015
Description
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices...
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240 pages • missing pub info (view editions)
ISBN/UID: 9781119059721
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 27 April 2015
Description
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices...