Donor Care: How to Keep Donors Coming Back after the First Gift by John Haydon

Donor Care: How to Keep Donors Coming Back after the First Gift

John Haydon

274 pages • first pub 2020 (view editions)

nonfiction informative medium-paced
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Why the value of donor retention goes far beyond fundraising results What CAREful - and CAREless - nonprofit communications look like How genuinely caring about donors gives your nonpro­fit a competitive edge Tips and case studies on how to bu...

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